July 29, 2009

2:00pm - 2:45pm

With destinations competing for the ever-tightening tourism dollar, destinations are moving beyond showing "pretty pictures" to a more targeted, focused marketing approach.  This session explores the application of branding strategy to reach the intended market and the creation of targeted messaging to reach through the noise.  Hollinden will discuss how to create and build a destination's personality in the form of a Brand Personality Platform.

presenter(s)

• Christine Hollinden, President, Holliden I Professional Services Marketing